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to be launched in October 2025

Since 1888. Still Setting the Standard.
Since 1888. Still Setting the Standard.
Since 1888. Still Setting the Standard.
Built to Endure.
Trusted to Perform.
Since 1888, BICO Inc. has been a cornerstone in mining and geological laboratory equipment—proudly manufacturing every product in the USA. Our commitment to local craftsmanship, no-frills functionality, and uncompromising quality has made us a trusted name in education, earth sciences, and even space exploration. Institutions from NASA to major universities choose BICO because they know we deliver reliable tools that stand the test of time. No outsourcing. No shortcuts. Just American-made performance—built to endure, trusted to perform.
Introducing BICO’s New Identity:
Built to Endure, Designed to Lead
BICO’s new brand identity is a bold reflection of its longstanding commitment to durability, simplicity, and American-made excellence. Rooted in tradition but reimagined for the future, the updated look signals a new chapter—one that honors the legacy of over a century of manufacturing leadership while stepping confidently into a more modern, connected, and recognizable era. From mining to space exploration, BICO has been a trusted name in testing and laboratory equipment since 1888. The refreshed identity pays tribute to that rich heritage while amplifying its relevance across industries with a clean, streamlined design system and a stronger visual presence that reflects quality, grit, and confidence.
Evolving with Purpose:
From
Legacy to Modernization
BICO’s previous identity served the brand well for decades—sturdy, no-frills, and practical, just like its products. But as the company’s global reach expanded and new generations of engineers and scientists began engaging with the brand, it became clear that the visual language needed to evolve. The transformation wasn’t about reinventing BICO—it was about revealing its strength in a more intentional and strategic way. The new brand retains the essence of the original—reliability, quality, and heritage—while sharpening its visual impact through updated typography, a simplified logo, and a color palette inspired by American industry. The result is a modern identity that speaks clearly to BICO’s mission: to be the most respected and cost-effective brand in the world, built local, trusted global.